PGMC's Marketing practice acts as the marketing arm of each client's business across all industries to develop unique, customized, and comprehensive strategies that deliver lasting results. We combine a rich understanding of organizational processes with rigorous analysis to unlock the full potential of a company's marketing and sales resources.
The practice's mission is to secure long-term, profitable growth for our clients through projects that range from existing business improvements to full scale transformational change. Our innovative team extends beyond the strategic dimension to unlock the full potential of your company's marketing resources through one or a combination of the following approaches:
 Traditional Approaches
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Non-Traditional Approaches
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We offer the marketing expertise and experience that adds value to your business to help you achieve your strategic goals and give you competitive advantages!
Traditional Approaches
Promotion
We help promote your products and services using many different media and channels to reach consumers in a timely, relevant, personal and cost-effective manner. We work closely with your company to ensure the efficiency and effectiveness of the advertising and promotions. Some promotional media includes:
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Internet & digital channels (see Digital Marketing) |
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Newspaper/magazines publication |
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Radio broadcasting |
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Television |
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Advertising and sponsorship sales |
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Public relations and media management |
Branding
A well-managed brand can be a key source of strategic direction and competitive advantage, and PGMC can help you and your business to create, develop and manage your corporate branding, identity and image. We aim to increase your target customers' perceived values of your products and services. By developing effective strategies that are based on the key elements that we have identified which distinguish successful companies, we integrate vital elements into your corporate branding to maximize your firm's marketing investment. A successful branding strategy translates to a superior image and relations of your business with the public, government, shareholders and consumers.
Customer Relationship Management
With our CRM, customer information is turned into a useful source of ideas for advancing your business performance. Based on advanced analysis and clear business objectives, a CRM strategy generates value for the organization through innovative relationship programs that are supported by customer-oriented practices, fine organization, and advanced technology.
Fund Sourcing
Effective strategies and sound business plans attract investors. If you are seeking investors to fund your business, PGMC assists you in sourcing the capital. Through PGMC's unique network, we identify prospective investors and assist you in winning the right investors!
Non-Traditional Approaches
Digital Marketing
With an increasing number of customers opting to interact with various service providers online, companies need to refine their approach to digital marketing. PGMC conducts principal researches in our endeavors to understand customer behaviors for you, and we use that information to guide your business into making efficient and more precise use of your marketing resources. Means of marketing media include:
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The Internet – websites development, electronic mailing lists, banner advertisements, search engine optimization (SEO), and blog writing |
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Digital Channels – mobile phones, SMS/MMS, display advertisements |
Business Networking
PGMC is the local and international platform for our clients to access diverse opportunities for growth. Through our unique network, we identify prospective buyers and suppliers through trade fairs, exhibitions and other events globally. If you wish to be an exhibitor, we will identify the right events and register for you. PGMC can also hold face-to-face business networking events for all our clients to let you meet and know your future business partners.
Business Matching
PGMC provides a powerful marketplace to match buyers and quality suppliers for business expansion among different sectors, industries and countries. We customize the business matching services to help our clients to search, identify and screen prospective business partners. Through our extensive network, we connect our clients with potential strategic business partners of all natures. This is backed by our rich experience in the local market and the extensive database of global contacts.